OXCEL Asia Partners Positivo Brazil on E-Blocks Introduction to Malaysia
Date : 10 February 2011
Time : 10.00am - 11.45am
Venue : Café Barbera, Bangsar, Kuala Lumpur, Malaysia

February 10, 2010 – Bangsar, Kuala Lumpur. The Oxford Centre for Leadership (OXCEL), Asia representative office of OXCEL UK, is now involved in child education and grassroots development via a partnership with Positivo Corporation to introduce E-Blocks in Malaysia in order to enable Malaysian children learn English and other subjects better.

A ceremony commemorating this partnership was held at the conference lounge of Café Barbera, Bangsar and had in attendance Positivo Corporation’s International Sales Director, Mr. Juliano Fontes Fornasaro and E-Block’s expert Carla Lucia Campos. Welcoming the Positivo group was OXCEL Asia’s Adviser, Dato Ghazali Dato Yussof  who described the initiative by OXCEL as one of many which he has been fortunate to witness and was indeed proud to be associated with an organization that strives to deliver on its promises. He assured the representatives of Positivo Corporation that they were in partnership with a reliable & goal-oriented organization & was looking forward to many successful years ahead.

Speaking at the occasion Mr. Fornasaro describes Positivo’s leading position in Brazil’s educational sector and E-Block’s use therein and other markets they have explored. He describes the learning tool as unique and very effective highlighting successful results that have been established from the use of the tool. He anticipated nothing less from its use in Malaysia describing OXCEL as a body capable of delivering on its objectives. Ms. Campos demonstrated how the E-Blocks is used with a group of resident school children.

Also at the occasion was the CEO of MARA Educational Foundation, En Abdul Shariff  bin Hamid who described the partnership as one that will be highly beneficial to Malaysian children. He stated that his organization was keen to work with the newly formed partners on making sure the E-Blocks reach every kindergarten and pre-school in Malaysia. Also at the occasion was OXCEL Asia’s CEO, Dr Saiful Bahri & COO, Mr. Ernest Yeap. A press conference was then held to introduce the partnership and product to the people of Malaysia.

Click on the Newspaper Articles below to view the full article

Translation of Utusan Malaysia Newspaper, 11 February 2011

Kuala Lumpur 10 Feb- The Mara Education Foundation (YPM) will make available an electronic learning product named e-Blocks at 64 Orphan Homes to assist the children in mastering the English Language.YPM's Chief Executive Officer, Sharif Hamid said that the availability of the e-Blocks will be installed at the various orphanages mainly in the rural communities starting from March under the Anjung Ilmu programme.

According to him, e-Blocks the combination of a multimedia computer software and the effective teaching pedagogy will assist children aged 6 to 10 years old to learn English and Maths with the integrated use of attractive pictures, music, graphics, and co-dependent games.Clearly, e-Blocks is a well structured programme which emphasises learning by doing, listening and reading.

"The main focus of YPM is to assist the children located in the rural communities that have limited access to high quality learning material in English and Maths."

"YPM believes that using e-Blocks will enable children to utilise their creative skills to learn English and Maths with ease" he said.

He said this during an event that introduced e-Blocks which is made by a Brazillian company, Positivo Corporation and Oxford Centre for Leadership (OXCEL), here today.

In attendance were the OXCEL Kuala Lumpur Advisor, Dato' Ghazali Yusoff; OXCEL Asia-Pacific CEO, Dr Saiful Bahri and Positivo Corporation International Sales Director, Mr Juliano Fontes Fornsaro.

Utusan Malaysia Newspaper, 11 February 2011